Context
Google Ads is one of the major ways of marketing the Properties through advertisement campaigns. Google Ads helps track the engagement and effectiveness of the campaigns. In this article, you will learn about the Google Ads and the Various types of Campaigns.
What is Google Ads?
Google Ads is Google's online advertising program. Through Google Ads, you can create online ads to reach people exactly when they're interested in the products and services that you offer.
- Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website.
- Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget.
- There's no minimum spending commitment, and you set and control your own budget. You choose where your ad appears, set a budget that's comfortable for you, and easily measure the impact of your ad.
What are Campaigns?
A campaign allows you to promote your products or services on Google’s vast network of search results, websites, videos, mobile apps, maps, shopping listings, and more. Campaigns are set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings. Campaigns are often used to organize categories of products or services that you offer.
What is an Ad Group?
An ad group contains one or more ads that share similar targets.
Each of your campaigns is made up of one or more ad groups.
Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer.
Your Google Ads account can have one or many ad campaigns running. Each campaign consists of one or more ad groups. Settings that you can set at the campaign level include budget, language, location, distribution for the Google Network, and more. You can create separate ad campaigns to run ads in different locations or using different budgets.
Campaign Types
Google Ads begins with a goal and a campaign. You'll choose a campaign type based on your marketing goals, brand strategy, and how much time you can invest.
Search campaigns: Text ads on search results
Search campaigns are text ads on search results that let you reach people while they’re searching on Google for the products and services you offer.
It's great for driving sales, leads, or traffic to your website, as you can show your ads to people actively searching for your products and services.
Display campaigns: Image ads on websites
Display campaigns let you reach a relevant audience with visually engaging ads as they browse millions of websites, apps, and Google-owned properties, such as YouTube, to achieve your marketing objectives. Display campaigns are a great way to expand your reach and stay top of mind with an audience beyond just Google Search.
You can also create a Display campaign that uses your data segments to show ads to people who’ve visited your website or have used your app.
Video campaigns: Video ads on YouTube
Video campaigns let you show video ads on YouTube and other websites. Some Video campaign types can help you boost general awareness of your brand. Others are designed to drive conversions or get people to shop on your website.
App campaigns: Promote your app on many channels
App campaigns help you find new app users and increase sales within your app. This campaign type uses information from your app to automatically optimize ads across Search, Play, YouTube, Discover, and over 3 million sites and apps.
Smart campaigns: Automate your campaigns
Smart campaigns are the easiest way to automate your campaigns and get your ads up and running. Enter your business information and create a few ads, and Google finds the best targeting to get you the most for your time and money.
Performance Max campaigns: Access all channels from a single campaign with automated optimization
Performance Max is a goal-based campaign type that allows performance advertisers to access all Google Ads inventory from a single campaign. Performance Max helps you drive performance based on your specified conversion goals, delivering more conversions and value by optimizing performance in real-time and across channels using Smart Bidding.
Shopping campaigns or Performance Max with Merchant Center feed: Product listings on Google
Shopping campaigns are product listings that are ideal if you’re a retailer looking to sell your product inventory. Shopping ads appear on search results and the Google Shopping tab.
Store owners can also use local inventory ads to promote products available at their physical locations.
Brand-engagement campaigns
The purpose of a brand-engagement campaign is to build awareness of and positive associations with your company and its products and services. A customer can interact with your brand in a variety of ways, including watching videos, playing games, spending time on your website, or communicating with other customers.
If you're interested in increasing your brand awareness, the Google Display Network offers you the chance to connect with customers at the right time and place on thousands of websites worldwide. You can use placement targeting in Google Ads to help reach a relevant audience for your brand, using rich-media ad formats and CPM bidding.
Brand-engagement campaigns can help you:
- Increase interactions with your brand.
- Build more positive brand associations.
- Increase brand loyalty by connecting with your target audience.
- Motivate customers to engage with your brand and its associated products.