Lead Gen Analysis
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      What are marketing assists?

      Definition

      Marketing assists refer to any nurturing tools or chatbots that don’t generate leads but help them in crossing the various CrSTAL milestones.

      Why it Matters

      It helps to:

      • Identify the nurturing tools that are working better
      • Define ROI for chatbots and nurturing tools

      Example

      Examples of marketing assists types are: Hyly, BetterBot, MeetElise, etc.