Lead Gen Analysis
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      What are marketing campaigns?

      Definition

      Marketing campaigns refer to an organized marketing effort to attract prospects to your properties.

      Why it Matters

      It helps to:

      a. Identify which marketing campaigns are working better
      b. Distinguish between different marketing campaigns
      c. Measure Return on Investment

      Example

      Examples of marketing campaigns are: Search ad campaigns on Google Search, Meta Ad campaigns on Facebook etc.