Definition
Marketing methods are a UTM parameter that is used to see which method of outreach was used to bring a person to your property website.
UTM parameters, also known as UTM codes, are tags added to a URL for tracking website traffic from its origin. They allow you to identify and analyze web traffic sources and user behavior and automatically report back to analytics tools like Google Analytics.
Why it matters
Using the method tag in your UTM parameters helps you to:
a. Calculate the ROI of various methods that you use.
b. Create better budgeting strategies in terms of marketing methods.
For Example
Some methods used in Multifamily are - Web (anything from the internet), Agent (When an agent helps a prospect), etc.