Blasts are great for reaching a broad audience. But there is a difference between sending a Blast and the right Blast. Here are some Best Practices for using Blasts.
A. Create Engaging Subject Lines
- Be specific in your subject lines.
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What do you think your consumers would like to read more?
- Offer
- Amazing, Outstanding, Special Offer Just For You!
- Don’t Miss this Special Offer! In our experience, the last one strikes the perfect balance!
B. Try To Ask Questions
- Subject lines written as a question tend to entice customers, especially if they are relevant.
- For example, try sending prospects an Offer with this subject line:
Can You Imagine How Much This Costs?
C. Make It Personal
- People like personalized emails.
- Adding your customer’s name or the date of an event where you met can give your emails that personal touch :
Hi, John. Great Meeting You at the Open House Last Sunday.
D. Create A Sense Of Urgency
People like to grab offers that are available for a limited time.
- It makes them feel like they have accomplished something significant.
- Create a sense of urgency. The more attention-grabbing your email is, the more likely it is to be opened:
Act Now!… You Don’t Want To Miss This Offer!
E. Be Concise
- Choose your words carefully. No one likes reading long sentences:
50% Off on Rent. Today Only!
F. Time Your Blastss
- It is critically important to send your Blastss at the right time for the best results.
- We found out that most people check their emails around 10 a.m. when they are signing in to work. Hence, sending emails right around 10 a.m. will result in more openings.
G. Consistency Is Crucial
Come and Join Us for a Pool Side Event!
When: December 13th
Where: The Ice Bar
- Notice anything here? This information doesn't sync up.
- Make sure your Blast message is consistent and shares the same narrative throughout.
- Refer to the image below for a consistent blast text.
H. Know Your Audience
- Make sure you know who you are sending the Blast to.
- You don't want to send “50% Off Your First Month's Rent” to your residents.
I. Monitor Send Frequency
- No one likes to be spammed with too many emails.
- Start with 2 Blasts a month.
- Then, use Blasts Reports to determine what frequency works best for you.
Now you are ready to create a blast.
Next:
What is Journey AI Blasts AI-powered template?