Lead Gen Analysis
      Back to home
      1. Hyly AI Help Center
      2. Performance AI
      3. Lead Gen Analysis

      What is a marketing medium?

      Definition

      The marketing medium is the avenue of a source used to capture a new lead.

      Why it Matters

      It helps to:

      a. Identify the method that leads are using to express interest.
      b. Get conversion insights on your marketing efforts.
      c. Assess the Return on Investment.

      Example

      Examples of medium are: Direct, Organic, Affiliate, Social.