Lead Gen Analysis
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      What is a marketing source?

      Definition

      The marketing source is a touchpoint where a lead originates, marking the initial interest in a property.

      Why it Matters

      It helps to:

      a. Identify the marketing ad campaigns and assets that generate leads.
      b. Get conversion insights from your marketing efforts.
      c. Assess the Return on Investment.

      Example

      Examples of sources include:

      Property Websites, ILS like Zillow and Apartment List, Paid ads like Google and FB Ads, Organic mediums like Google My Business and Organic Search.