Lead Gen Analysis
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      What is classic attribution?

      Definition

      Classic Attribution or first-touch attribution measures the influence of a Contact Creation Source on hitting key “CrSTAL” milestones in a prospect’s lead-to-lease journey.

      CrSTAL milestones are as follows:

      Cr: Leads Created

      S: Tour Scheduled

      T: Toured

      A: Applied

      L: Leased

      Why it Matters

      It aims to:

      a. Identify the marketing ad campaigns and assets that generate leads.
      b. Optimize outreach strategies for lead generation.
      c. Assess the Return on Investment for lead generation sources.

      Example

      For example:

      a. A lead comes through the source “Property Website”.
      b. Conversion of leads coming through this source at each milestone is assessed.