The conversion triple ratios consist of 25 and 75-percentile values calculated out of all the org-specific ratios of one CrSTAL milestone with another for all leads created in the given date range.
The orgs performing at par will lie between these two values. Orgs that are beyond the 75 percentile are the top performers, whereas those below the 25 percentile are performing below par.
Why it Matters?
It allows the PMC to:
- Identify areas of improvement.
- Assess the quality of applicants.
- Assess the quality of the screening process.
- Gain insights into best practices.
Example
For example, let’s say the Multifamily benchmark for applied to leased conversion rate lies between 45.0% to 55.0%.
Now, Applied to Leased ratio of:
- 50.0% is satisfactory for your PMC.
- 60.0% exceeds expectations.
- 40.0% is not satisfactory.