Lead Gen Analysis
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      What is marketing content?

      Definition

      Marketing content refers to the different content types you might use in the same campaign.

      Why it Matters

      It helps to:

      a. Identify the kind of content that attracts more prospects
      b. Distinguish between ads within a marketing campaign
      c. Measure Return on Investment

      Example

      Examples of marketing content types are: Email newsletter, Image Ad, Text Ad, etc.