Definition
Multi-Touch Attribution assesses the multiple inter-milestone sources that influence the journey of a prospect between key “CrSTAL” milestones.
CrSTAL milestones are as follows:
Cr: Leads Created
S: Tour Scheduled
T: Toured
A: Applied
L: Leased
Why it Matters
It helps to:
a. Get conversion insights from your marketing effort.
b. Assess the effectiveness of various touchpoints influencing leads to convert to the next
milestone.
c. Assess the Return on Investment.
Example
For example:
- The journey of a lead between creation and tour scheduled is influenced by various sources like Hyly.Ai, Property Website, etc.