Multitouch Attribution
      Back to home
      1. Hyly AI Help Center
      2. Performance AI
      3. Multitouch Attribution

      What is Multitouch Attribution?

      Definition

      Multi-Touch Attribution assesses the multiple inter-milestone sources that influence the journey of a prospect between key “CrSTAL” milestones. 


      CrSTAL milestones are as follows:
      Cr: Leads Created
      S: Tour Scheduled
      T: Toured
      A: Applied
      L: Leased

      Why it Matters

      It helps to:

      a. Get conversion insights from your marketing effort.

      b. Assess the effectiveness of various touchpoints influencing leads to convert to the next

           milestone.

      c. Assess the Return on Investment. 

      Example

      For example:

      - The journey of a lead between creation and tour scheduled is influenced by various sources like Hyly.Ai, Property Website, etc.